Dot Nine Solutions helped Cuckooland start their eCommerce journey in 2012. The years following have seen their business model and product range change significantly and the Dot Nine platform has scaled and adapted to support them every step of the way. Cuckoolands focus on homeware and furniture now requires complex selling tools to support multiple product variations and features as well as an advanced fulfilment solution, catering for both stock and direct despatch items.
Project Features
Different promotions can be configured using multiple offer types including monetary discounts, multi-buy offers and shipping discounts.
Guided Navigation
Guided navigation and facets allow customers to find what they're looking for quickly and easily. Facet types and values can be managed through the back office system.
Merchandising
Merchandisers have complete control over all site banners and promotional messages with advanced scheduling features. Products can be manually ordered within categories and search results.
Site Search
A sophisticated site search system allows customers to easily locate the products they are looking for. Synonyms, phrase boosting and spellchecking are all supported.
Custom Checkout
The site features a custom checkout tailored specifically to the Cuckooland demographic through a process of split testing. Finance options are available alongside traditional credit card and PayPal payments.
Telesales
Our telesales module within the back office system facilitates offline order placement and supports promotions, shipping overrides, discretionary discounts and finance payments.
Responsive Design
Responsive design ensures that the site renders perfectly and the customer experience remains consistent across any device from desktops to mobile phones.
Marketplaces
Tight integration with Amazon through their Merchant Web Services enables listing of selected products and import of orders providing a single point for order management regardless of sales channel.
Maillist Integration
Integration to Dot Mailer ensures that all email signups are managed through a single portal and facilitates advanced email marketing campaigns based on customer behaviour.
Technical Integrations
